Overview
A professional services firm’s marketing team was publishing content through a CMS that fought them at every step — every new page meant rebuilding a layout from scratch rather than filling in a defined structure.
The challenge
Without a real content model, consistency depended entirely on whoever built each page being careful. That made publishing slow, and the site’s technical SEO — internal linking, structure, the basics that help search engines and readers find related content — had drifted along with it.
The solution
We built a custom block library and restructured the CMS around defined content types the marketing team could actually reuse, rather than hand-assembling every page. That was followed by a technical SEO pass and an internal linking plan, so the site’s structure supported the content instead of working against it.
Services involved
- CMS (custom block library and content restructuring)
- SEO (technical pass and internal linking plan)
Outcome
Organic entry pages tripled in six months. The marketing team can now publish through a content model built for how they actually work, on a site structured to support what they publish.